
In a sense, this latest redesign, respects the original intent: the Phaidon in fact born in Vienna in 1923, with the aim to commercialize high-quality art books at low prices. The new site of what is one of the most important editorial on the visual arts, architecture, photography and design, proceeds in this direction.
Many smaller, more simple to navigate, a minimal graphics and very clear: to exploit all the new editorial line of a name that continues to be vital for the dissemination of culture linked to the image. The new debut on the web could not coincide with an exclusive: the ‘ interview ‘guru’ Ben Evans , currently director of the London Design Festival, the man who – among other things – he invented the term “creative industries”.